Step 5: How To Choose Your Domain Name
View more presentations from Ben Coleman
Friday, December 9, 2011
Thursday, November 24, 2011
SEO Search Engine - SEO Tools & SEO Tips
Submit Express offers a wide range of search engine optimization tools for Web site owners, webmasters and other online marketing experts. Use SEO tools to perform free search engine submissions or research keyword popularity through a keyword forecast tool. As leaders in the SEO industry, Submit Express developed a wide range of powerful tools to help the clients increase their visibility and search engine ranking. Take advantage by clicking on link to use some of the tools offered below.
Saturday, November 19, 2011
Keyword Optimisation of Content
Keywords. Optimising. This post will tell you all you need to know in order to have your articles at their full potential when it comes to keyword SEO?. Please note that this article covers only keyword optimisation in an individual article or other piece of content, and not for a site as a whole.
Keyword Explanation: Even if you only have a bit of experience with the internet, you will probably know what a keyword is, but, to avoid any misunderstanding, here is a brief explanation.
A keyword is a word that is particularly relevant to a piece of content, e.g. an article, a webpage, a blog post etc. For example, the keywords that I would be aiming to promote for this article are “keyword”, and “optimising”. At a push, you could also include “keywords” and “optimisation“. You will find out later on why these slight changes are significant.
Keywords are used by web developers to push their sites to the top of search engines. This works because search engines like Google use keywords to judge the relevance of an article or site, and then use this information when indexing sites. So an article that has been optimised for the keywords “growing”, “herbs”, and “home”, will have the edge over a site with no optimisation when someone searches in Google something like “tips on growing herbs at home”.
Keyword Optimising Your Content: When it comes to keyword optimisation for an article, some people have the philosophy of just cramming in keywords as often as possible. This is not a brilliant idea, as anybody reading an article will be able to tell when this technique is being used. It doesn’t appear professional and it is not fun to read. Also, modern search engines can tell when this is happening, and tend to avoid pushing this sort of the site up the results.
Rather, you should write for the viewer, and if you stay on topic, the keywords should throw themselves in automatically. Then you can dust over the article, adding more where possible and appropriate.
There are a couple of places where you should try to concentrate your efforts, namely the title of the content, and the beginning and end of your content. Optimising the title should be quite self-explanatory, as it is what search engines actually display as results, and are so very important in catching the attention of readers, and letting search engine crawlers know what your content is about.
However, the importance of the beginning and end of your content may not be as obvious. You probably noticed that the first two words of this article were "keywords" and "optimising", and you may also have noticed the short summary at the end of every axialworldwide.com post. This is because these are the sections most indexed by search engines, and if a reader sees right at the start of the article that they have found something relevant, they will be more likely to keep reading.
A Note on Spelling in Keywords: One thing to remember is that keywords have to be accurate to the letter. A search engine will see "keyword" and "keywords" as two completely different words, so when writing your content you should try to include both plural and singular as much as possible. Also, you should be careful of English/American spellings, for example, you may not want to only include "color" rather than "colour" if you are aiming for an audience on both sides of the Atlantic.
However, if you constantly switch your spelling it make look like you are making mistakes, so you may want to decide at the beginning which you will use. This is mainly only important if the keyword is one that will be searched for directly. So if someone searches for "best baby room color", and you have optimised the keyword "colour", it will not be as effective.
Keyword Optimisation Summary: Basically, keyword optimisation can be summed up like this; (1) Choose between 2 and 5 keywords for each piece of content. (2) Write for the readers, not the search engine. (3) Don’t over-saturate your article. (4) Watch out for spelling.
And that’s it! Now you should be ready to keyword optimise your own content!
Just as a point of interest, here’s how many times I used my two main keywords in this article: "Keyword" – 17 times and "keywords" – 15 times.
This has been axialworldwide. What did you think of this article? Need any more advice? Please contact me via Facebook, Twitter, or the comments box below!
Keyword Explanation: Even if you only have a bit of experience with the internet, you will probably know what a keyword is, but, to avoid any misunderstanding, here is a brief explanation.
A keyword is a word that is particularly relevant to a piece of content, e.g. an article, a webpage, a blog post etc. For example, the keywords that I would be aiming to promote for this article are “keyword”, and “optimising”. At a push, you could also include “keywords” and “optimisation“. You will find out later on why these slight changes are significant.
Keywords are used by web developers to push their sites to the top of search engines. This works because search engines like Google use keywords to judge the relevance of an article or site, and then use this information when indexing sites. So an article that has been optimised for the keywords “growing”, “herbs”, and “home”, will have the edge over a site with no optimisation when someone searches in Google something like “tips on growing herbs at home”.
Keyword Optimising Your Content: When it comes to keyword optimisation for an article, some people have the philosophy of just cramming in keywords as often as possible. This is not a brilliant idea, as anybody reading an article will be able to tell when this technique is being used. It doesn’t appear professional and it is not fun to read. Also, modern search engines can tell when this is happening, and tend to avoid pushing this sort of the site up the results.
Rather, you should write for the viewer, and if you stay on topic, the keywords should throw themselves in automatically. Then you can dust over the article, adding more where possible and appropriate.
There are a couple of places where you should try to concentrate your efforts, namely the title of the content, and the beginning and end of your content. Optimising the title should be quite self-explanatory, as it is what search engines actually display as results, and are so very important in catching the attention of readers, and letting search engine crawlers know what your content is about.
However, the importance of the beginning and end of your content may not be as obvious. You probably noticed that the first two words of this article were "keywords" and "optimising", and you may also have noticed the short summary at the end of every axialworldwide.com post. This is because these are the sections most indexed by search engines, and if a reader sees right at the start of the article that they have found something relevant, they will be more likely to keep reading.
A Note on Spelling in Keywords: One thing to remember is that keywords have to be accurate to the letter. A search engine will see "keyword" and "keywords" as two completely different words, so when writing your content you should try to include both plural and singular as much as possible. Also, you should be careful of English/American spellings, for example, you may not want to only include "color" rather than "colour" if you are aiming for an audience on both sides of the Atlantic.
However, if you constantly switch your spelling it make look like you are making mistakes, so you may want to decide at the beginning which you will use. This is mainly only important if the keyword is one that will be searched for directly. So if someone searches for "best baby room color", and you have optimised the keyword "colour", it will not be as effective.
Keyword Optimisation Summary: Basically, keyword optimisation can be summed up like this; (1) Choose between 2 and 5 keywords for each piece of content. (2) Write for the readers, not the search engine. (3) Don’t over-saturate your article. (4) Watch out for spelling.
And that’s it! Now you should be ready to keyword optimise your own content!
Just as a point of interest, here’s how many times I used my two main keywords in this article: "Keyword" – 17 times and "keywords" – 15 times.
This has been axialworldwide. What did you think of this article? Need any more advice? Please contact me via Facebook, Twitter, or the comments box below!
Friday, November 18, 2011
WordPress User Roles Explained
User roles provide bloggers with an easy and flexible way to control access to various WordPress feature. Unfortunately the user role system can be confusing to new bloggers. Even experienced WordPress users are frequently baffled by the role system and the permissions that are associated with each role.
If you’re collaborating with multiple bloggers, working with an editorial staff, or requiring subscribers to create user accounts in order to comment, an understanding of the WordPress user role system is essential. This video will help you sort out your options by explaining the permissions associated with each role, and demonstrating how the WordPress administrative interface changes depending on a user’s role.
The video covers the current standard WordPress roles: Administrator, Editor, Author, Contributor, Subscriber
If you’re collaborating with multiple bloggers, working with an editorial staff, or requiring subscribers to create user accounts in order to comment, an understanding of the WordPress user role system is essential. This video will help you sort out your options by explaining the permissions associated with each role, and demonstrating how the WordPress administrative interface changes depending on a user’s role.
The video covers the current standard WordPress roles: Administrator, Editor, Author, Contributor, Subscriber
This has been axialworldwide. What did you think of this article? Need any more advice? Please contact me via Facebook, Twitter, or the comments box below!
Thursday, November 3, 2011
5 Tips to an Effective About Page
When visitors to your website want to get a little background behind the writer, they may decide to check out the about page of the site. However, many sites have a poorly organized about page, if they even have one at all. With these tips, you’ll be on your way to a well organized and informative about page.
You don’t have to give a history line-up; this means that anyone from start-ups to veteran websites can have a nice, simple, to-the-point biography.
This has been axialworldwide. What did you think of this article? Need any more advice? Please contact me via Facebook, Twitter, or the comments box below!
1. Give a Background Story
One-way to add personality to an About Me page is to give a background story. This can be a personal biography or the story of how your website/business came to be at the position it is today.You don’t have to give a history line-up; this means that anyone from start-ups to veteran websites can have a nice, simple, to-the-point biography.
2. Keep It Related to the Site
If your website deals with technology and your biography talks about how you started your makeup business, I don’t think most of your visitors would appreciate the page. This means, it’s best to keep the biography related to the website while still covering what is important. While you may not leave out that part of your life entirely, you shouldn’t focus solely on it either.3. Make it a Search Engine Magnet
Find out what users are searching online and take advantage of it in your bio. You can do this by using Google AdWords tool. By entering terms in the engine, you’ll find some of the most searched keywords. When you add this into your biography, it’ll grab the attention of search engines. This means that users who are specifically interested in your biography or the subjects it is related to, will be more likely to land up on your page. Thus you not only get views, you get interested views.4. Informative, but to the Point
For most people, they probably won’t have two paragraphs about how they got their first camera. This, for example, would be something mentioned in about a couple of sentences. In other words, try to be informative by giving a back-story to a certain topic mentioned in your biography. On the other hand, don’t try to focus too much on it, just get to the main point of things.5. Keep It Up-to-Date
A mistake many people do is not updating their page. There are many times when very important events that happened after the bio was made that don’t get mentioned. In addition, you may want to have a call of action for the visitors to the page. After they read it, you may want them to go and check out either other posts or your social networking sites. However, if you still have on there, call to visit your profile page on some outdated social networking site, then obviously you need a revamp of your about me page!This has been axialworldwide. What did you think of this article? Need any more advice? Please contact me via Facebook, Twitter, or the comments box below!
Friday, September 2, 2011
Internet could get 100 times faster
In a study appearing in Nature Communication, the team – which included Nobel Prize-winning scientists Andre Geim and Kostya Novoselov – found that by combining graphene with metallic nanostructures, there was a 20-fold enhancement in the amount of light the graphene could harvest and convert into electrical power.
Graphene is a form of carbon just one atom thick and yet 100 times stronger than steel.
“Many electronics companies consider graphene for their next-gen devices. This work certainly boosts graphene’s chances,” said Novoselov, a scientist who with Geim won the 2010 Nobel Prize for physics for graphene.
Previous research has shown that electrical power can be generated by putting two closely-spaced metallic wires on top of graphene and shining light on the whole structure, effectively making a simple solar cell.
Due to the high mobility and velocity of the electrons in graphene, such graphene cell devices can be incredibly fast – tens or potentially hundreds of times faster than the rates in the fastest Internet cables in use today.
The main stumbling block to practical applications has so far been the cell devices’ low efficiency, the researchers said. The problem is that graphene absorbs little light – only around 3 per cent – with the rest going through without contributing to the electrical power.
In a collaboration between the Universities of Manchester and Cambridge, Novoselov’s team found they could solve this problem by combining graphene with tiny metallic structures known as plasmonic nanostructures, which are specially arranged on the graphene.
By using the plasmonic enhancement, the light-harvesting performance of graphene was boosted by 20 times without sacrificing any of its speed, they wrote in their study. Future efficiency could be improved even more, they said.
Andrea Ferrari of Cambridge University, who also worked on the team, said the findings show graphene’s great potential in photonics and in developing electronic devices that channel and control light. He said the combination of its special optical and electronic properties could now be fully exploited.
This has been axialworldwide. What did you think of this article? Need any more advice? Please contact me via Facebook, Twitter, or the comments box below!
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